Web strategies

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A WEB STRATEGY...
YOUR WEB STRATEGY!

What's your website for?

Many will say it’s a visibility tool or a way to advertise, but in reality your website is simply an extension of your business on the Web. As such, it becomes your virtual showroom, a worthy “representative” of your business, your image and your strategy. It’s the extension of your online organization, and what’s more, it’s open 24 hours a day, 365 days a year.
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The figures speak for themselves
themselves

of online experiences begin with a search on a search engine like Google
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of consumers conduct online research before buying a product or service
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Companies with a conversion-optimized website see an average increase of 100%.
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Why define your web strategy?

Simply to meet the needs of its customers. Customer needs have changed enormously over the last 5 years, and I’m not telling you anything new if I say they’ll change again in the next 5. Customers don’t store as they used to, they go to the stores they’ve pre-selected via the Web.

They go to your site, observe you, evaluate you and analyze how you interact with them. The slightest slip and they’ll eliminate you! Why? Because they’re spoilt for choice, they’re in control! They have the ability and the power to decide with whom they will make the second most important purchase in their lives after a family home: a new car!

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No one, not even Google, can accurately predict the exact behavior of a car buyer when he’s in buying mode, because his needs evolve and change over time. On the other hand, it’s fairly easy to measure and analyze their likes and dislikes.

That’s why the Web strategy you choose needs to be scalable and adaptable, just like your Web site. Here are a few things to prioritize when setting up your Web, digital and digital strategy:

  • The user-friendliness of our website (Responsive)
  • Simple, clear, fast and fluid design & navigation
  • Its effectiveness in organic referencing (SEO)
  • Strategy for visitor retention, capture and conversion (Call to action)
  • And many more!
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  • The user-friendliness of our website (Responsive)
  • Simple, clear, fast and fluid design & navigation
  • Its effectiveness in organic referencing (SEO)
  • Strategy for visitor retention, capture and conversion (Call to action)
  • And many more!

Of course, there are a multitude of other factors to consider when implementing our strategy, but if we master most of the elements mentioned above, we’ll definitely be on the road or highway to success!

Contact me at simon@simondemers.ca or check out my YouTube channel “Stratégie SD” to find out more!

Contact us
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418.576.9269